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No money for shelfware Anna Heim

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Too many subscriptions? Many of us are feeling this way, and so are companies: In a downturn, cutting unnecessary expenses is more important than ever. Is this why SaaS management solutions have become ubiquitous? Let’s explore. — Anna

Fighting SaaS sprawl

“SaaS sprawl is a natural consequence of the SaaS revolution,” TechCrunch contributors Mark Settle and Tomer Y. Avni wrote in a guest column last November. Paying for and managing myriad SaaS subscriptions may be natural, but it is still a headache for companies, which likely explains why solutions helping them manage this pain point are quite popular among investors.

Just this week, British SaaS management company Cledara announced a $20 million Series A round of funding, TechCrunch’s Paul Sawers reported. This follows earlier pre-seed and seed rounds, bringing the startup’s total funding to date to some $24 million.

As weird as it feels to write this, $20 million is no longer a ton of money in our strange little world. But Cledara’s Series A round was closed in a downturn. And it’s the SaaS management category as a whole that VCs are betting on: Several Cledara competitors have also raised noteworthy amounts of venture capital over the last couple of years.

No money for shelfware by Anna Heim originally published on TechCrunch

SaaS management companies are an opportunity within an otherwise crowded market.
No money for shelfware by Anna Heim originally published on TechCrunch Startups, TC, Venture, Cledara, EC Enterprise Applications, SaaS, SaaS management, SaaS management tools, SaaS procurement, The Exchange, The TechCrunch Exchange, Vendr, ventureTechCrunch

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